Our brand architecture is designed to support both our corporate integrity and the specialized identity of each product group. As Medoffice, we work with a strong portfolio consisting of brands that offer special solutions to different needs.
As Medoffice, our brand architecture is based on our understanding of "reliable expertise in inpatient care".
Each of our brands is nourished from this essence and is positioned to add value to patient care in a way that matches our slogan "Reliable Care, Healthy Future!".
Medoffice is the common denominator of quality, trust and expertise values that brings all our brands together. The umbrella brand structure has been developed to ensure that the sub-brands under Medoffice have a consistent and strong visual identity.
Our sub-brands, each focusing on a specific product group or purpose of use, address different user needs:
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Medcover:
Med-Cover: Deep expertise and professionalism "in inpatient care and barrier-effective skin protection".
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Mediseptik:
Infection Control and Disinfection Solutions
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Asafe:
Asafe: Economic Solution for Professional Care and Hygiene.
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Private Label Productions:
Special solutions for customer brands
Thanks to this structure, we gain both sectoral expertise and the ability to respond flexibly to different market segments.
Each sub-brand displays a strong brand identity in its own field while being supported by Medoffice's quality understanding and innovation power.
Brand Architecture is presented with Medoffice's Power Shield Concept. The Power Shield represents Medoffice's core values, protective structure and umbrella brand power. It is a quarter circle form where each sub-brand contributes with its own color and power. This form is created with a creative and strategic interpretation of a curved section taken from the Medoffice logo